Stop chasing your audience.
Start speaking their language.
The BrandFix is an audience-first consultancy helping entry to mid-level DTC and B2C lifestyle brands enhance their positioning and convert customers. We work with founders who’ve moved beyond proof of concept and need clarity around positioning, messaging, and customer loyalty.
If your business has traction but your growth is stalled, this is where it gets fixed.
Nancy Ampaw — Founder of The BrandFix
Brand strategy rooted in consumer psychology.
You deserve to build a brand people will remember tomorrow.
Many B2C and DTC founders assume awareness is simply about getting their name out. In reality, recognition starts long before mission statements, identity, or campaigns. As your product expands, a more important question comes into focus: Why should your customers stay loyal to your brand five years from now?
The BrandFix places what makes you distinct at the centre of every decision.
Featured in:
The Fix:
Clarity
We start by defining who you’re speaking to and why they should care. For B2C and DTC founders, this means clarifying the problem you solve, the value you deliver, and the role your brand plays in your customer’s world.
Confidence
Strong brands don’t try to speak to everyone. We help you narrow your message, strengthen buying intent, and build frameworks that attract your target market.
Consistency
Your brand should sound the same everywhere — from your website, social channels to email marketing. We help you build an instantly recognizable brand voice that creates cohesion, credibility, and trust across your digital presence.
Meet your audience where they’re at.
Today’s consumers know exactly what they want and they can tell when a brand doesn’t. They’ve compared their options, done the research, and scrolled past competitors before they get to your product. We bridge the gap between what you want to say and what your audience needs to hear.
Let’s collaborate.
Looking for an expert speaker for your next event or panel?
Alongside consulting, I partner with conferences and organizations on consumer behaviour, international marketing, and the creator economy. If you’re looking for a thought leader who can simplify complex ideas to the public, inquire today.